Diversity is a template for success for any artist, Sydney based music producer Pedram Rouzbehaniknown to his fans as P.R, crafted his art around diversity drawn from life experiences & cultural upbringing.
Dubbed as a 4D producer, he exhibits the importance of not being 1 dimensional when it comes to creating his art. Despite becoming increasingly active within the Hip Hop and R&B scene, he has expanded his horizons by fusing with other music styles including Jazz, Soul, Funk, Chill-Out, Lounge, House and Classical.
His inspiration is drawn from his life and observing the world around him, which has created his passion to create positive music with good vibes or what he refers to it as “feel good music”. He loves to experiment with different moods of music by fusing multiple genres of current and past music.
He is influenced by Life, Sound, Film and Music. The style behind his production have been a fusion of influence by the great works of Nujabes, 9th Wonder, DJ Premier, Kanye West, J Dilla, Alchemist, Dela, Uyama Hiroto, Joe Hisaishi, just to name a few.
He started producing music in 2006 part-time, whilst studying at university to complete his bachelor of Electronic Arts. His relentless drive started paying off as he was starting to get more attention and began to establish himself as a music producer with career goals and aims.
In January 2010, he released his debut mixtape “Pre-Heated” which was hosted by world famous DJ/Producer “Statik Selektah”. The mixtape featured artists from around the world such as Naledge (from Kidz in the Hall), Chaundon, Mystro, Carla Waye, 13th Son & many others. The mixtape achieved great accomplishment clocking over 10,000 downloads, as well as being featured on over 100 websites, magazine articles and landing some radio air time.
In April 2010, he received a bachelor degree after completing his 4 year course in Electronic Arts, which he had studied Digital Music as one of his main subjects.
In May 2011, he produced and released a successful digital e.p titled “Bridging The Gap” for New York veteran “Ali Vegas”, with fellow Sydney music prodocuer “The Iron Ghost”, under their duo music group called “Sound Kamp”.
On June 03, 2012, he released his debut solo EP titled “Introspection”, through U.K based label “Cult Classic Records”, which consists of 6-tracks with features from Carla Waye, Substantial & Funky DL. So far, the e.p has brought in over 20,000 downloads, earning him a big bunch of new fans, radio play, constant twitter, facebook and blog posts, with progressed doors opening to opportunities.
Introspection is laced with a seamless mix of chill jazz-infused hip-hop production. Though mainly an instrumental project, the six track EP includes guest appearances from Carla Waye, Substantial and Funky DL.” – EarMilk.com
On August 26, 2013, he released his second solo e.p titled “Moment In Time”, again through label “Cult Classic Records”. 7-tracks with features from Blu, Cise Star, Skyzoo, Substantial, Alphamama & Aisha Mars. 6-7 days in, the e.p had 10,000 downloads.
“His approach is influenced by greats like Pete Rock and the late Nujabes, the latter of whom’s sound is definitely apparent on contemplative standout “We Will Make It” featuring Blu and CYNE’s Cise Star. If you’re a fan of jazz-laden boom-bap and have been looking for something new to vibe out to in the afternoon/evening, you have to download Moment In Time.” – PotholesInMyBlog.com
To date, he has worked with people from all around the globe. In Australia, Asia, Europe and America. His travel plans in 2012/2013 for music have been within Japan and Korea, where he achieved tasks such as getting a music video, photoshoot, meetings, show, studio sessions and promoting his music all done, with the goal of expanding his music into the scene and spreading his Jazz fused Hip-Hop sound.
His love for music & the cultures, as well as the joy and thrill of making music and experiencing other artists embrace and use it, are what drives him to continuously create and produce.
P.R – Pre-Heated (2010)
P.R – Introspection (2012)
P.R – Moment In Time (2013)
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